Organizational Impact Paper Essay

Organizations today use creativity and diversity to change the products and run they provide to sustain market demands. Companies may have difficulty with changes if on that point is no consideration for a competitive advantage or plans to transform and adjust their company to accommodate the demands for fundament of products and service for consumers. Organizations will adjust to changes or transformation to achieve an economical advantage in work for innovation or it will fall behind its competitors. It will and then be known as an boldness of past winner and sure market absence. This paper will evaluate the impact of innovation, scheme, process, product, and services on three different organizations American Family Life Assurance Company (AFLAC), Microsoft, and Nike. American Family Life Assurance Company (AFLAC)The impact of innovation can be evaluated by looking at how organizations react or interact with the changes that are necessary. Commonly known as Aflac, the organization was founded November 17, 1955 by three brothers from Columbus, Georgia, (AFLAC, 2008). Aflac has been operating(a) for more than 50 age, and is the number one provider of guaranteed-re pertlyable amends in the United States, and provides insurance protection worldwide for more than 40 one thousand thousand people (AFLAC, 2008). Internationally, Aflac targeted Japan, entering the insurance market almost 30 years ago and writes business for two-thirds of Japan, ensuring one in every four Nipponese households (Best Review, 2003).A definite marketing strategy that contributed to Aflac rising market was their known pekin duck. An individual could not travel far withoutmeeting a curious who could easily identify the duck icon and mimicking its tagline, Aflac The market tagline was created in 2000 by the Kaplan Thaler Advertising Agency Group and recognized by nearly 90% of Americans the pekin duck is an international icon and has done wonders for the organization (Best Review, 2003). For Example, after airing Aflacs first duck commercial in January 2000, the organization roseate practically overnight and became one of the most recognized brands of insurance in the market (AFLAC, 2008). The company advertised for six days and received more hits on their website for all 1999 and sales increased by more than 29% that is more sales increase during the first two weeks of the year than two previous years combined (Best Review, 2003).Aflac would never have experienced such success without the demands granted by innovation. Able to differentiate their competitors products, Aflac enforced an important marketing strategy in 1986, when the company spread out from rural to the metropolitan areas (AFLAC, 2008). The company used more independent insurance brokers rather than exclusive producers to sell their insurance and they recognize that brokers had already direct major medical coverage, other financial services, and could represent the organization wi th an subtile distribution channel (McCoy, 1996). Aflac offers a number of different services and products, including life, dental, vision, and accessory health insurance such as cancer, hospital, accident, and disability.MicrosoftMicrosoft was found in 1975 and has suffer the world leader in software services, applications, and solutions (Microsoft, 2011). The organization leads the way in creativity, innovation software, hard ware products for individuals and companies, and offers products such as financial counsel tools, networking, web browser, and desktop (Microsoft, 2011). Almost every organization within an fabrication uses Microsoft products and often use customize applications to accommodate better that particular organization (Microsoft, 2011).One strategy that has enable Microsoft to stay ahead of the innovative breaking ball is the development of the a new software computing called Microsoft surface that responds to mitt movements, is capable of identifying genuin e objects,and can use barcode tags (Microsoft, 2011). The surface computer with a 230-inch display in a table-like form provides effortless interaction with digital content through hand touch movement and physical objects (Microsoft, 2011). This product is revolutionary because of future possibilities and innovations that will come from it, and will show the conterminous generation a profitable outlook that will allow every user to remove and improve communication barriers, encourage social interaction, forgather guest loyalty, and provide a unique shopping experience (Microsoft, 2011). Microsoft envisions that with the innovation of technology, surface computing will be available and used at all levels of government, organizations, and industries.NikeNike, acrobatic shoes was found in 1962 by Phil Knight, who aphorism a gap and a need in the market of athletic shoes (Nike, 2000). Nike had a profound change on its marketing strategy and product when it introduced the Air Nikes, featuring Michael Jordan with the Just Do It slogan and Bo Knows commercial, (Nike, 2000). These innovative styles do the Nike shoes more recognizable and popular to consumers worldwide (Nike, 2000).Nike could modify its products and services through its innovative marketing strategy taken from evaluations on customer benefits and needs, whereas the product succeeded innovation technology with fashions that cater to customer satisfaction on a global level (Nike, 2000). Nike currently seeks out innovative slipway to create advance athletic products and methods to speak creatively to the market because the success of Nike is based on marketing strategy that weighs current factors and trends (Nike, 2000). If Nike continues the innovation of new marketing ideas for their services and products, the organization will maintain their current design of innovative leadership with products, developments, and revenues in the athletic sports-wear industry (Nike, 2000).Conclusionestablish on t he information given from the three higher up organizations it has been determined that innovation can either make or break an organization.Innovation is necessary in organizations today because businesses have to make preparations for an innovative market by focusing their efforts on current market strategy, process, product improvement, and services. The three organizations discussed above used innovation and creativity to change the products and services they provide to accommodate the market demands. As the organizations indicated above, innovation is an important advantage for business egress and profitability and an important contributor to the business strategy to gain a competitive advantage. .ReferencesA Brief history of Microsoft. Retrieved January 18, 2011, fromhttp//www.microsoft.com/misc/features_flshbk.htm.AFLAC. (2008). About AFLAC. Retrieved January 18, 2011, from http//aflac.com/us/en/aboutaflac/history.aspx.ENEWS Bests Review (2003, May). The mighty duck. Retriev ed January 18, 2011, fromhttpgoliath.ecnext.com/coms2/gi-0199-2846151/The-mighty-duck-Aflac-is.htm. McCoy, T.A. (1996). Independent agents benefit from AFLACs marketing strategy. Retrieved January 18, 2011, from http//findarticles.com/p/arrticles/mi_qa3615/is-199612/ai-n8754524microsoft(n.d.). Nike History and Heritage. 2000. Retrieve January 18, 2011, fromhttp//www.nikebiz.com/company-overview/history/1950.