Patton-Fuller Community Hospital Essay Example for Free

Patton-Fuller Community Hospital Essayteam C has determine that the Human Resources Department of Patton-Fuller Community Hospital has primary system deficiencies with the training security and lack of information. The records argon currently open to all system users, exposing personal information to the Internet through the public website. The requirements for update the Human Resources operating system have been identified using a specification checklist for updating computer softw be for the discussion section including payroll and accounting. team C has gathered the business requirements to understand the require of the Human Resources department. The department currently operates on an Apple iMac with 2 gigahertz, 350-megabyte hard drive wireless with Mac OS X including Leopard and Windows XP. All patient files are encrypted for storage using AES. Advanced Encryption Standard is highly conceptive using 256-bit AES encryption for small data. The Human Resource departm ent also needs to have their sensitive data secure.The Human Resources department work outs many functions including all of the accounting for the hospital. The hospital accounting and finance needs to operate using a secure and sophisticated software system. Updating the software to be up to(p) to perform accounting records is crucial to determine the financial soundness of Patton-Fuller Community Hospital. Patient accounts and billing moldiness be secure and the software to be modified and updated should be too easy to learn and have with. Further enquiry needs to be conducted if off-the-shelf software should be purchased or if the software should be modified or developed specifically for the department.Marketing communication is relatively designed to sell the time value and benefits of the roam to the stakeholders, which includes the healthcare providers, insurance companies, and pharmacies that are willing to invest in an organization working towards an accessible, low-cos t healthcare system such as the one that will be provided by Fuller-Patton Community Hospital. Team C has chosen to use branding as the source of marketing communication since it is indeed cognise to be the most sophisticated. The primary purpose of branding is to establish an identity that conjures up a appointed image (Mochal, 2007).Our purpose in implementing this new software system is to assure the stockholders with this commanding image, reflection and sensewhen a person hears of the new product. In assure for Team C to make sure that the positive image is captured we will need to ask one another some important questions such asWill this new system require a change in the way people perform their jobs and will this project make the business workers nervous as a result of efficiencies that will at last require less people to do the same function? As long as Team C holds a steady stream of positive communication amongst one another during the implementation of this project for the Human Resource Department then the project will be successful and should help sweep over any negative perceptions one may have about the project.As a marketing research strategy Team C should implement a survey or questioner on how consumers in the local and surrounding areas gather information regarding hospitals and healthcare, as well as to what type of documentation the consumers are getting the information from such as the Internet, family, newspapers, friends, television, radio and possible hospital pamphlets or flyers. Once the information from the survey or questionnaire is gathered it should supply us with the insight of just how much the consumers friends and families have on the organization and patient satisfaction. This will guide Team C into the direction that they need in order to come up with the best image to fit the needs of Patton-Fuller Community Hospital.Team C buttocks also set their marketing research plans toward is employee satisfaction and increa se administrative efficiency by implementing head game Service Desk for the Human Resources department. Magic Service Desk has the ability to track all employee requests while providing him or her with second base answers to policies and procedure questions. This will be an instant way that Team C can improve Patton-Fullers organizational efficiency by automating the Human Resources processes and empowering all employees to help them with access to the knowledge base and retrieve the obtainable FAQs that they so desperately need.Mochal, T. (2007). Use branding techniques to build a positive image for your project. BNET Business Network. Retrieved on 12 Oct 2008 from http//articles.techrepublic.com.com/5100-10878_11-6162466.html