Primary And Secondary Sources Used Semi Structured Interviews

3.2 Data collection Data was collected for this research project from both primary and secondary sources. The primary source used was the data collection method of semi-structured interviews. As this research project is an exploratory study, the use of semi-structured interviews was used to gain insights from experts from TJG on the research question of market entry strategies for PA entering the UK (Saunders, Lewis Thornhill 2016). Secondary sources used included government websites, journal articles, newspapers and retail industry journals. Table 3 lists nine key personnel within TJG involved with the PA and Smiggle brands who were interviewed. Individual consent was obtained prior to conducting the interview with signed copies included in Appendix 3. Table 3: Interviewees Title Name Managing Director – PA Judy Coomber Creative Director – PA Peter Alexander General Manager Retail – PA Gerri Fleming Planning Manager – PA Greg Clark Marketing Manager – PA Kieron Bastard Managing Director - Smiggle John Cheston Finance Manager - Smiggle Ben Lyon Global Head of Property Josh Molloy General Manager – Supply Chain and Logistics Greg Cookson Source: Created by the author. The interview questions (included in Appendix 1) relate to the focus and objectives of the project by commencing with a broad open question tied directly back to the research question asking the participants which market entry mode they believe would be the most suitable for PA to enter the UK andShow MoreRelatedInterviews On Interviews For Data Collection1020 Words   |  5 PagesInterviews for data collection: The research design constitutes the blueprint for the collection, measurement, and analysis of data (Cooper and Emory, 1995). 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