Heavens Beauty Spa Essay Example | Topics and Well Written Essays - 3500 words

Heavens Beauty Spa - Essay Example This project introduces the Heaven’s Beauty Spa, an establishment which will be providing lavish spa services at practical prices. The company will be located at Hackensack, New Jersey, which has a daily interchange of about 60,000 vehicles. (The Importance of Skin Care, 24 Oct. 2008), ‘While beauty may only be skin deep, people have placed an importance on looking young and healthy. Looking good seems to do wonders for confidence and self-esteem. But as the saying goes, beauty is more than skin deep. Skin is important for so many other reasons. It acts as a barrier between the organs and the outside world.’ Heaven’s Beauty Spa provides a cheaper opportunity for people to have their skins professionally treated. The company will be offering seven (7) types of massages, including the Heaven’s Beauty Spa signature massage, foot and hand paraffin, foot and hand spas, body scrubs, and facial services. The major goal of the establishment and its primary key to capturing the attention of its market-is its quality service at reasonable prices. There are incalculable numbers of spa services around New Jersey. Therefore, it is undeniable that Heaven’s Beauty Spa will be facing numerous competitors. The recognition and intensified examination of its competitors, as well as the needs of the market, however, can assist the Heaven’s Beauty Spa to formulate pricing policies and strategies to maximize its market share. This also tackles the promotional tools which will be utilized by Heaven’s Beauty Spa to communicate to its market. The dealings with fitness centers, sports clubs, and travel agencies are also part of the company plan to perk up the market allocation. The company’s major purpose is to be one of the top leisure establishments in New Jersey. It is set to be able to penetrate the middle class and class A markets. The establishment also aims to focus on providing first-rate services at inexpensive rates.